trademark is an important part of the intellectual property rights, the biggest feature is that it is an intangible property rights. As intangible property rights have been infringed, can not be easily found. Branding can bring considerable income, so a lot of people in the interests of the trend infringe on the trademark rights of others.
Recently, the three ceramic enterprises in Foshan Ming-Kun Co., Ltd. infringement accused of malpractice, the court sentenced to stop the infringement and compensation for "Cartier" 50 million. Cartier "Cartier" is the world's top jewelry luxury brand, in 2009, Cartier found the three defendants in the operation will be "card land of Asia" as its production or sale of ceramic merchandise logo use, Cartier angry under three corporate divisions on the court, to stop infringement and economic compensation. / Trademark Registration Online hopes to make a contribution to the road of our corporate brand.
the above examples, in fact, the so-called "cottage" is the use of the international reputation of the Cartier brand self-hype and publicity.
Throughout the ceramic industry, time is not uncommon, this free ride through the well-known brand of "fame" to achieve the purpose of rapid share.
this phenomenon especially in the industry, ceramic sanitary ware industry prosperity in recent years, resulting in the sanitary industry brand reputation soared, Kohler, Faenza, Anwar, a series of ceramic sanitary ware business is well known to the general public . So, there will be large and small, in the province outside the province, enterprises from all walks of life have in the ceramic industry playing the "edge ball".
careless consumers will buy these products, the quality is not guaranteed unwitting consumers also thought it was a poor quality brand, reputation and image of the brand will cause some damage. Due to lack of ceramic sanitary ware business of the categories of protected trademarks of inter-regional as well as intellectual property rights protection awareness, some playing the "edge ball" to survive, cottage goods registered trademark and began to carve up its market share, began proceedings , litigation, time-consuming and laborious. The many infringement traders products "cottage boutique, learn anything like, including the LOGO website to learn a norm-like, brand enterprise side of a lawsuit, the side with the consumer to explain, very helpless.
cottage goods, counterfeit goods prevalent lack of awareness of the most fundamental reason is the corporate trademark protection. 500 of the world-class corporate brand in China, and can be done insufficient protection of trademarks in various industries. And not just in the ceramics industry.
ceramic sanitary ware business specifically how to protect trademarks, corporate Once found others to infringe the trademark rights to be resolved through legal means to recoup their losses. If such infringement is not controlled in time, enterprises will become increasingly large, last painstaking efforts of the market might be interested in the rights of people to have a huge impact. Once the trademark rights have been violated, the adverse impact of the brand has produced the infringement has caused irreparable impact on the goodwill of the business itself.
from their own point of view, we must first strengthen trademark protection awareness and knowledge products, we must do the work of the trademark registration. If you want to launch a brand, to advance to the application for registration of a trademark, and get the the trademarks card later vigorously promotion to obtain trademark registration, do not put a lot of financial and material resources for publicity. Covering the product labeling, marking, corporate identity trademarks, network trademarks registered trademarks, and registered trademark of related products. Current already offsite successful playing the "edge ball", registered trademarks, corporate brand enterprises should strengthen the publicity, so that consumers have a clear understanding, to distinguish between the different brands of products, to avoid being misled.
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